Ecommerce / Chef clothing supply company
+43% revenue
[PRE LAUNCH] Using the homepage banner for what people came to buy.
Read the case study: Chef clothing supply companyCRO audits for ecommerce
Your traffic’s not the problem.The leaks are.
I go through your site the way your customers do, find where they’re dropping off and work out why. You get a clear list of what to fix first.
Find my biggest leakFree: send your URL and I’ll tell you the single biggest improvement I can see. No pitch deck attached.
Trusted by teams at
Sound familiar?
The traffic’s there.The sales aren’t.
“Plenty of people add to cart. Checkout tells a different story.”
“We redesigned last year and nothing really changed.”
“Everyone’s got an opinion about the site. No one’s got evidence.”
“Analytics is set up. No one’s had time to properly dig into it.”
60-second self-check
How leaky isyour store?
Five quick questions about your own site. No email needed, and you’ll get a rough idea of where to look first.
A quick self-check. If you’d answer no (or not sure) to any of these, that’s a good place to start.
Can shoppers see delivery costs and timing before they get to checkout?
Surprise costs at checkout are one of the most common reasons people bail. Show them early, even if it’s a rough estimate.
Could a first-time visitor tell why your product is worth it, within a few seconds of landing on it?
If the page doesn’t answer “why this one?”, people go looking for the answer somewhere else (often a competitor).
Have you bought something on your own site, on your phone, in the last month?
It’s the quickest way to find what’s annoying your customers. Most of the fiddly stuff only shows up on a small screen.
Can people check out as a guest, without creating an account?
Asking for an account before payment is an easy way to lose people who were ready to buy. Offer it after the order instead.
Do you know which step of your checkout loses the most people?
Without this, every fix is a guess. The answer is often already in your analytics, it just needs digging out.
Question 1 of 5: Can shoppers see delivery costs and timing before they get to checkout?
Question 2 of 5: Could a first-time visitor tell why your product is worth it, within a few seconds of landing on it?
Question 3 of 5: Have you bought something on your own site, on your phone, in the last month?
Question 4 of 5: Can people check out as a guest, without creating an account?
Question 5 of 5: Do you know which step of your checkout loses the most people?
What you get
[OFFER NAME, e.g. The Leak Audit]
A full review of your site from first click to order confirmation, on mobile and desktop, checked against what your analytics is actually saying.
Included
- A walk through your customer journey, the way your customers see it
- An analytics deep dive to find where people really drop off
- A prioritised list of issues, ranked by impact and effort
- Test ideas with clear hypotheses, ready to run
- A walkthrough call to go over it all (and answer the awkward questions)
- Timeline
- [X] working days
- Investment
- From $[X]
Not ready yet? Send your URL and I’ll tell you the biggest improvement I can see, free.
How it works
Four steps.Zero mystery.
You don’t need to prepare anything fancy. Access to your analytics and a quick chat about your goals is enough to get started.
Send your URL
Tell me about the site and what you’d like it to do better. A quick call works too.
I dig in
I go through the site like a customer would, then check the analytics to see where they actually leave.
You get the findings
What’s leaking, why, and what to do about it, in priority order. Then we go through it together.
Fix it or test it
Hand it to your team, or we turn the best ideas into A/B tests and find out what works.
Selected work
Leaks found. Leaks fixed.
Some of the problems I’ve found and fixed for other teams, and what changed afterwards.
Retirement living / National retirement villages developer
+86% enquiries
[PRE LAUNCH] Helping families find the right village, faster.
Read the case study: National retirement villages developerEcommerce / National electronics retailer (AU)
+3.2% transactions
[PRE LAUNCH] Showing shoppers when their order will actually arrive.
Read the case study: National electronics retailer (AU)
Is this for you?
Let’s make sure it’s a good fit first.
A good fit if
- You’ve got steady traffic, but sales feel lower than they should be
- There’s a clear main goal, like purchases or enquiries
- Your team can make changes once you know what to fix
Probably not if
- The site isn’t live yet, or there’s no traffic to learn from (a well-built landing page might suit you better)
- You’re after a rebrand or a whole new website
- You need it done by Friday (good audits take a little time)
Questions
The usual questions.
How much access do you need?
[ANSWER: e.g. read-only access to your analytics and ecommerce platform. Nothing that lets me break anything.]
What platforms do you work with?
[ANSWER: the platforms and tools you work with]
What if our analytics isn’t set up properly?
That’s more common than you’d think, and it’s fixable. [ANSWER: what you do in that case, e.g. a tracking check first]
Can you make the fixes too?
[ANSWER: whether you design, build or hand over the fixes]
How is this different from a free audit tool?
Free tools check what a computer can measure, like page speed and missing tags. They can’t see how your customers behave, or tell you why someone gave up halfway through checkout. That’s the part that needs a person.
Got 45 seconds?
Let’s find your biggest leak.
Send me your URL and I’ll tell you the biggest improvement you can act on. One thing, explained properly, and yours to keep (even if we never work together).
Prefer email?adam@admhrdy.com
“[AUDIT TESTIMONIAL: a short, specific client quote about what the audit found or changed]”
Leak located
Nice. I’ll take a look.
Your details have landed safely. I’ll take a look and come back to you with the biggest improvement I can see within [X] working days.