National electronics retailer (AU) · Ecommerce

[PRE LAUNCH] Showing shoppers when their order will actually arrive.

Headline result

+3.2% transactions

National electronics retailer (AU)

01 / Context

Large-scale ecommerce, from product page to checkout.

A national Australian electronics retailer with a large ecommerce site. The CRO work here covered the product pages, the stock availability tool and checkout.

Business: National electronics retailer (AU)
Sector: Ecommerce

02 / The problem

Shoppers were adding to cart. Then they hesitated.

The data showed people were browsing and adding to cart without much trouble, but a lot of them dropped off before checkout.

Delivery timing looked like part of the problem. The estimate was tucked behind a 'Learn how delivery works' link, and even then it was given as a number of business days instead of a date.

03 / Hypothesis

If we show shoppers an estimated delivery date up front (instead of vague, hard-to-find delivery info), they’ll feel more confident buying, and we’ll see more transactions and revenue as a result.

04 / Variants

From 'learn how delivery works' to an actual date.

Control product page delivery panel: delivery is free and in stock, but there is no delivery date, only a 'Learn how delivery works' link. — Before / control

Variant product page delivery panel showing a highlighted 'Estimated delivery: 11 Dec - 18 Dec' date range above the delivery link. — After / variant (PDP)

Variant checkout shipping step with door to door delivery selected, a 'Ready to ship' note and a highlighted 'Estimated delivery: 22 Nov - 29 Nov' date range. — After / variant (checkout)

05 / Results

More transactions and revenue, with no hit to the experience.

Transactions (primary metric): +3.2%
Revenue (secondary metric): +7.6%
User experience: ±0%

Transactions were the primary success metric, with revenue as the secondary. General UX and engagement metrics showed no negative impact (measured in VWO and GA4).

There was a slight dip in add-to-cart (−2%), but with limited exposure it’s hard to say the test caused it. The lift in transactions still made a clear case, so we recommended it for rollout.

06 / Learnings

What we took forward.

Small clarity improvements in delivery info can lift transactions without hurting the overall experience.
Measure across more than one source, and check UX and engagement alongside the main metric before recommending a rollout.
Keep an eye on secondary signals. The small add-to-cart dip is worth revisiting with other placements or designs as part of a broader page review.

Got 45 seconds?

Let’s find the leak.

Tell me where things feel stuck. I’ll take a look and come back with a useful next step — not a generic sales script.

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